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Social Media Marketing is currently the fastest growing component within the online marketing. Thanks to the great influence and extensive reach, social media has the potential to reach a large specific group of people (potential customers).


Social Media offers many advantages:


  • Affordable marketing
  • Increase your website traffic
  • Brand awareness
  • Improve your customer service
  • There is no big budget necessary to make successful use of Social Media.
  • A well-developed strategy will bring more visitors to your website.
  • Your online reputation may increase significantly.
  • You can even serve your customers better by responding directly to questions via Social Media.
  • Users of Social Media will share useful information with just one click.

Social Media Marketing, however, can be a complex issue. In addition to simple blogs and forums there are many popular and well-known social media channels, each with their own specific strengths and target audience. It is important initially to formulate own social media strategy. Then carefully identify which channels will work best for you, looking for the presence of your target audience. Finally, design and implement a structured social media plan for your company.




Social media are websites and applications on mobile devices (smartphones and tablets), where users create a profile and share their interests. The content on social media sites is created by users. Examples of social media are Linkedin, Twitter, Facebook, YouTube and Blogs.

Companies are interested in the opportunities that social media offer them. This is due to the massive use of social media and the amount of time that users spend. Analyzing the target group (s) on Social Media and formulating the social media plan will take time. Fortunately, it will save your time in the future.




In order that your social media channel to come up, you can create a social media topic map. This is a bit like a word spider: Put the name of the company in the middle and remember what subjects you are active.

A company needs social media not only to promote their own products, but can think of quite different subjects around making it much more attractive to follow the company on social media.




Tips & Tricks

  • Lists

Lists (like this one) are doing very well on social media. Lists are organized and useful. The reader knows exactly what to expect. In addition, they read very quickly and it is easy for followers to respond.

  • Definition

A definition of a difficult concept, or interpretation of certain market trends of the business, are useful for the followers.

  • Behind the scenes

Followers find it interesting to see how it goes behind the scenes, especially companies with which they are dealing with. Allows businesses to show what kind of environment they work.

  • Other people / companies to follow

When companies build a list of influential / inspiring people or businesses in some sectors it can also work in favor of the company itself. Often it works so that when you promote someone else  they promote you whatsoever.

  • Quote

A quote from an influential person on related subject will often well-liked by the followers.

  • “Best of”

A message at the end of the year, where for example the popular Facebook posts of the year are summarized, works well as a promotion for the company.

  • Project Showcase

As a promotional, companies can also highlight a particular project in a message. This project could be already finished but it can also be a project which is still underway.

  • Product tips

Passing through tips on how customers can be more successful with the service / product that the company offers is useful both for customers and for promotion of the company.

  • “What if?”

A “what if” question can work well to encourage followers to think. The condition for this is that it’s a good question that is interesting and debatable. A message like this should be fit for the company.

  • Meme message

A meme is a gimmicky image with text on it. A company may well make their own memes or use an existing meme as social media message. A message which entertains followers can be very effective.

  • News item

A news show about your industry let your followers know that you keep this good. The message does not have to be completely new to be effective. You can also add your own perspective here.

  • Contest

When a contest is announced on social media, this requires action by the followers. This allows followers to be more involved in social media channel. A company can have multiple messages about places to keep followers up to date.

  • Challenge

To engage followers in the business, you can also challenge your followers to do something.

  • Question message

For example, frequently asked questions from their followers.

The conclusion here is that companies need to think about how they communicate on social media. There are many ways to put fun social media messages. If they do this well, followers will read the messages more carefully and be more involved.


If you think that big data projects are challenging, then you probably have not seen yet what the Internet of Things (IoT) projects entail. It depends not only on size, but also speed. IoT consists of getting the Big data which can beunstructured, furthermore, this real-time data needs to be processed and analyzed. The speed at which this is done is enormously important.

Therefore, often the size of big data projects is just a piece of cake compared to the size (and speed) of IoT projects. Twitter is a good example, because it is sometimes referred to as a source of big data. Through the website Internet Live Stats, we see that the number of tweets per second is estimated at between 6,000 and 8,500.

The big difference between IoT and big data projects (lack of) time, so that short period of time is important. In big data projects, it is perfectly normal to rest the data before they are used for analysis, while IoT projects, time is essential;The analysis should take place as soon as possible after the data is received.

That’s whyIoT projects areFAST data projects.

To make matters even more complicated, there is still some considerations when it comes to speed. The first problem is that data from mapped device often are delivered in simple format. A format that is suitable for decision without further processing. That data must therefore be organized, transformed and enriched to be valuable for analysis.



The unorganized in coming data cannot be analyzed directly. The efficient re-arranging of in-flight data is a technological challenge.

Transformation is necessary because the original data can be used, but it is often not sufficient for advanced analysis. This may require some more explanation. Let’s say you want to determine whether a value is within the range of what is considered normal, or that it is an exception. In a simple analysis you could do a static analysis, where hard coding your lower and upper limits. In practice this would probably cause a lot of false positives, the reliability of the system is not beneficial.

It would be better to be able to do this dynamically by performing in real time a Bollinger band-calculation. The Bollinger band may need an Exponential Time Based Weighed Moving Average (EWMA). This EWMA may be regarded as a derived value, which is to be calculated every time there is a new event. This is an example of a real-time transformation.



The third and final change concerns the enrichment. Which is necessary if the decision models not only use data from the devices, but also other resources needed in the organization. These could have agreed on the service level agreement (SLA) when it has been committed for the last time maintenance and the historical reference data can be used.

The implications of theconstant retrieving of this data to enrich & analysis must be carefully consideredon the existing IT infrastructure. In order to ensure that the performance of such systems, therefore does not decrease in such a way, additional measures are necessary.

In order to support these three real-time capabilities has advanced a business integration, analysis and in-memory caching capabilities required.

Big data was the first step; what the Internet of Things needs is big FAST data.



Digital transformation is hot. Most organizations know they need to make the change. But how? With these five steps, you are well on your way.


An organization is essentially the sum total of its physical, financial, human, intellectual and relational abilities. Manufacturers invest most of their capital in physical assets. High-tech companies invest mainly in R & D to create new intellectual capital.


But with the changing technological landscape, where you must particularly invest in?


Digital transformation: leaders and followers


In today’s market we see that especially the relational capital is growing enormously in technology platforms at almost zero cost. Think of Facebook, LinkedIn,, Uber and Airbnb. Even if these companies rely on physical assets such as cars for Uber, they mostly have the technology, not the physical assets.


Meanwhile, those left behind continue to spend their time and money on assets that are not so easy to scale: physical goods (such as factories or inventory) and human capital (such as highly trained staff providing services).


Digital transformation requires companies to reallocate their capital on new business models that support the digital transformation.


Especially leaders who feel comfortable struggling with older types of assets to digital transformation.


How to manage such a lengthy and uncertain process?


Although digital transformation in every organization will look like a different, we can distinguish five steps.


Step 1. What is your position?


The first step is to determine establish your starting point. That includes identifying the current mix of assets and the business model that creates your asset portfolio.


For example, your company makes and sells stuff? You hire skilled employees and delivers services? Do you develop software or medicines? Build and manage digital networks?


What habits and patterns block the transition to a digital organization?


Whatever it is, a clear view of the point of departure gives insight into strengths and weaknesses. This allows you to discover the longstanding habits that need to be changed to create a digital transformation.


Step 2. Make a complete inventory of all the assets of your organization


Start with the simple things that you have always followed. The physical assets such as plant, property and equipment.


Followed by the lesser-known intangible assets such as the talents and skills of your employees, the networks of people and organizations that exist outside the traditional boundaries of your business. These assets are often overlooked, undervalued and inadequately managed.


Look especially at your networks to determine their size and affinity. Work with a network involved.


Step 3. Visualize the digital future


Visualize a new future in which you co-create a digital network with partners in your external network. Customers and suppliers are often the first choice, but there are many more to consider networks. Consider alumni, distributors, integrators, investors, communities, and even competitors. The goal is to find a way in which you and your network would create value together. Using both your assets and theirs.


This is a difficult step, but keep in mind the four types of assets that you and your network need to create value together.


  • You could give access to physical assets such as Airbnb and Uber.
  • Generate new content, such as Yelp and TripAdvisor.
  • Offer services such as Task Rabbit and Mastercard.
  • Generate networks such as Facebook and LinkedIn.


Consider also the digital platform to facilitate this cooperation.

But start small, with a small investment and learn from each step.


Step 4. Start with a pilot


Start with your business network in a pilot. Move above a small portion of your capital (including time, talent and money) to the new initiative. This requires that you build a team. Fund this team and give it plenty of room to learn and change, without too much bureaucratic oversight.


Put a team at work, give them space to experiment


Spend a lot of time (in this plan!) To communicate with your audience network to ensure that you are creating a platform that they want to contribute and they find worthwhile.


Step 5. Follow the progress of new KPIs


Keep track of your network initiative closely watched. This requires reporting on new statistics. Probabilities Truly you have to set new key performance indicators (KPIs) for the digital network model.



But first, work on new leadership


Organizational transformation must begin with a leadership transformation. So make sure your board, CEO, and the rest of the leadership team together fully supports and is ready for the new priorities. And change the investment mix. If not, then the digital transformation does not come out of the ground, or at an early stage to a halt.